Although 15% of Americans have used online dating themselves, a larger share report that they are familiar with online dating from the experiences of people they know.
Some 41% of American adults say they know someone who uses online dating, while 29% indicate they know someone who has married or entered into a long-term partnership with someone they met via online dating.
Twice as many know someone who has at least dabbled in the online dating scene.
At the same time, most internet users believe online dating is dangerous because it puts personal information online and they also think that many online daters lie about their marital status.
Second, there is relatively broad public contact with the online dating world because significant numbers of Americans personally know others who have tried and succeeded at online dating.
In the United Kingdom, Channel Four investigated adult dating sites as part of its 2013 series Mating Season.
Fully 22% of 18- to 24-year-olds now report using mobile dating apps, a more than fourfold increase from the 5% who reported using dating apps in 2013.
These young adults are now more likely than any other age group to use mobile dating apps.
In a separate question, 6% of online daters say that dating websites do an “excellent” job of protecting people’s personal information, while 32% say they do a “good” job.
Another 33% rate the services as “fair” and 12% say the websites do a “poor” job of protecting their information.